Topic page for Advertising Week Europe at ±±¾©Èü³µpk10 UK

±±¾©Èü³µpk10 UK topic page, a collection of Advertising Week Europe articles and analysis

Articles: 51 Results
January 25, 2017 by Kim Benjamin

Five things not to miss at this year's AWE

This year, Advertising Week Europe (AWE) celebrates its fifth anniversary. Event outlines the must-see brand-led events and reveals what else

Women in sport: a still-untapped market
April 21, 2016 by Sarah Shearman

Don't treat women doing sport like 'mugs', says Sport England's Tanya Joseph

There is a huge and untapped opportunity for brands in women's sports, but marketers must not treat them like "mugs,"

Frukt and Octagon have two sessions planned for Ad Week Europe
April 12, 2016 by Brea Carter

Frukt and Octagon to deliver two sessions at Ad Week Europe

Interpublic Group-owned agencies Frukt and Octagon are hosting tech and live experience sessions at Advertising Week Europe, which will descend

The roadshow will visit Amsterdam, as well as Berlin and Stockholm (Creative Commons)
February 24, 2016 by Katie Deighton

Ad Week Europe to embark on first international roadshow

Marketing summit Advertising Week Europe has announced it will be taking a thought leadership roadshow around the continent ahead of

Picturehouse Central opened for hire in 2015 (Picturehouse)
February 17, 2016 by Katie Deighton

Ad Week Europe moves from BAFTA to Picturehouse Central

Advertising Week Europe, the London-based summit for marketing, entertainment and media types, is to move from BAFTA 195 Piccadilly for

Ad Week Europe: event’s talks included the diversity session
March 31, 2015 by Hugo Bennett

Advertising and diversity: old problems, new hope

Hugo Bennett provides an insight into a session on diversity from last week's Advertising Week Europe in London.

Google hosted a chill-out lounge area in Bafta 195
March 30, 2015 by Katie Deighton

In pictures: Google and Microsoft activations at AWE 2015

Google, Coca-Cola and Microsoft were among the brands activating at four-day marketing conference Advertising Week Europe (AWE) last week (23-27

Rita Ora and Coke: team up to celebrate 100 years of the contour bottle
March 27, 2015 by Ben Bold

Ellie Goulding wouldn't do deal with Coke, says agent

Brands that want to successfully work with bands need "authenticity in a deal", according to Cassandra Gracey, the agent of

The Sun: Dave Trott picks out the 'epic strut' cover
March 26, 2015 by Gurjit Degun

Dave Trott at Ad Week Europe: Ads have become overcomplicated

Dave Trott, the executive creative director and author, highlighted the importance of keeping ads simple, at Advertising Week Europe today.

Grayson Perry: takes the stage at Ad Week Europe
March 26, 2015 by James Swift

Grayson Perry's lessons in creativity

The artist Grayson Perry railed against buzzwords like "authentic" and "eclectic" during a talk on creativity at Advertising Week Europe